Content Marketing is quickly becoming the leading focus for businesses, ahead of SEO, email and even social media. They are using content for lead generation, to build brand awareness and to deepen customer relationships.
Content is quickly becoming the go-to strategy for brand building campaigns. If you are looking to drive more traffic to your site, or even reach a wider audience while expanding your brands awareness, Content marketing is a smart and effective tool to use.
Compelling content drives succesful digital campaigns, and per dollar, content marketing produces 3 times more leads than other online advertising mediums like paid search. [Source Kapost]