PPC stands for ‘pay per click’ and means that your business is generating clicks through to your website by paying every time the link is clicked. PPC is used by Google on Adords, Bing on Bing Ads, Social Media sites such as Facebook etc.
Using PPC, you will enjoy certain advantages over other forms of online marketing methods. You can get on the top spot of Google's page 1 search results instantly. You only pay for clicks leaving yourself more leads for the dollar. With PPC traffic being targeted, the leads you will generate are more qualified and more likely to lead to real world sales. Another benefit is that you are in control of budget and scheduling and you receive fast measurable results.