Search remains the top driver of traffic to a website. More than any other digital medium, search is by far the most effective boost to website brand awareness.
53% of people click on the first organic serach position on Google. getting your website to surface there increases your likelyhood of generating business through online interaction. And, more peole to your site means more business for you.
Not only do inbound leads (SEO driven) cost less than outbound (print) leads (by about 60%), they also tend to return more leads.